
Bill Brace, vice president of fashion brands for P&G Prestige said: “The aromatic feugere fragrance family came to prominence in the 1960s – it was unmistakably masculine – mossy and ferny. But that was a while ago, so we wanted to move it on and give it a much more modern and sophisticated shell, which is why there’s fresh apple, cardamom, sandalwood and vetiver.”

The 007 logo is embossed on the front of the bottle of the fragrance. The 'diamond shaped' pattern on the bottle and packaging looks similar to the pattern of the ST Dupont Diamond Head cufflinks worn by Bond in Casino Royale andQuantum of Solace.
The 50 year golden anniversary of James Bond films is marked with the introduction of a limited edition deluxe golden bottle of 75ml.
Launched to mark the 50th anniversary of 007, the official James Bond fragrance for men has already been described by GQ magazine as, "The most dangerously sophisticated fragrance in the world".
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